Our Story
Jean Madeline Institute opened in 1987, but its history goes back much further.
90+
Years of history and education
Built on Experience. Designed for Your Future.
For more than 90 years, the Jean Madeline legacy has helped shape the beauty industry in Philadelphia and beyond.
It began in 1933, when Adolf Biecker opened his first salon, setting a new standard for quality, education, and guest experience. Just a few years later, in 1937, Jean Kurlan and Madeline Brown opened their own salon — building a reputation rooted in creativity, professionalism, and excellence.
Over time, these two paths — both grounded in a commitment to education and high standards — naturally came together. Through shared values, leadership, and vision, the Adolf Biecker and Jean Madeline brands became part of the same family, combining decades of experience in salon operations, training, and guest care.
That combined legacy led to the creation of the Jean Madeline Education Center of Cosmetology in 1987, establishing a direct path for aspiring professionals to learn from those actively working in the industry.
As demand for high-quality education grew, so did the institute. A second Jean Madeline location opened in Mayfair in 2003, followed by the launch of the University City campus in 2007, bringing education into one of Philadelphia’s most vibrant neighborhoods. In 2017, the Mayfair campus relocated to the Neshaminy Mall, expanding access and opportunity for students in the surrounding communities.
Today, that legacy continues through the Jean Madeline Institute, with three campuses across the Philadelphia area — while Adolf Biecker salons remain an active and important part of the professional network behind the education.
Our History
1987
The first Jean Madeline Education Center of Cosmetology opens on Bainbridge Street in Philadelphia
2003
The second Jean Madeline Institute opens in the Mayfair section of Philadelphia. The school remained here for nearly 15 year until moving to the Neshaminy Mall.
2007
The third Jean Madeline Institute opens in University City. Just on the edge of the University of Pennsylvania Campus, this beautiful modern campus quickly stood out and received a Salon Distinction award by Modern Salon for its design.
2017
The campus in Mayfair relocates to a newly designed space in the Neshaminy Mall
1962
One year anniversary of the university
A Legacy You Can Build On
At Jean Madeline Institute, you’re learning from a school connected to real, working salons — not just a classroom.
That means:
The skills you learn are current and relevant
The expectations match the real world
The experience prepares you for what comes next
This is where passion becomes profession.
Our Mission
To create exceptional experiences through education, wellness and dedication, in our institutes, spas, salons & the beauty industry.
What Makes Jean Madeline Different
A Jean Madeline education goes beyond technique.
You’ll learn how to:
Build confidence behind the chair
Create meaningful guest experiences
Develop professional habits that set you apart
Turn your skills into a long-term career
Our instructors don’t just teach — they guide, support, and challenge you to grow every step of the way.
You’re not just learning how to perform a service — you’re learning how to build a future.
Your Future Starts Here
When you choose Jean Madeline Institute, you’re choosing more than a school.
You’re choosing:
A proven foundation
A supportive community
A connection to the professional beauty industry
Now it’s your turn to build what comes next.